A loyal customer does not need new equipment every year, or a new account setting up, therefore the ongoing cost is less to the supplier. It would make good business sense to reward such customers.
No - it's likely that the initial year is run at a loss so as to attract new custom. The CPs hope to claw back the difference and get to profit in subsequent years. There's not many services where you get a discount for staying on. Those that do exist such as insurance products are usually discounts for not making use of the service
which is not the same thing.
What you got was an introductory offer and after the first year you are paying for the service you are getting. Expecting discount after discount makes no sense to me since it effectively means the service cannot be priced. Or at least you never pay the price advertised which is equally daft.
If you want to chop and change then you are free to do so and you can save money. You might (or might not) care that you are doing it at the expense of those who don't change as often.
I'm not objecting to you wanting to 'live' on introductory offers. Nor am I interested in debating the merits or otherwise of VM since I don't live in a cabled area and doubt I'd go with them if I did. I'm just puzzled as to what life experience has led you to the point where you expect
to get a loyalty discount. Maybe I've been buying the wrong services from the wrong places but at nearly fifty years old I have yet to encounter any business that reliably and consistently does what you claim to be expecting. It seems to me that this expectation of yours is just going to cause you angst and grief because it's unrealistic.
VM are not making huge profits. Until a couple of years they'd never made a profit. Even now most of their 'profits' are being ploughed into network expansion. Being an ISP has never been a hugely profitable endeavour. The idea that any
ISP in the UK is making vast sums of money by overcharging its customers is just wrong.
Edited by Andrue (Mon 12-Sep-16 14:12:58)