Your initial thought is commendable and I would agree that public money should not of been handed out for Broadband Roll out at all.
All it does is distort the marketplace and create a mass of false hope via vacuous claims.
Openreach is an infrastructure provider, the same as Virgin Media and all the mobile providers.
Openreach do not have any brands at all as they are meant to be provider agnostic..
It has been made clear over the years since the inception of ADSL though that having a single monopoly infrastructure model with parasitic ISP's has not worked.
What it means is if a phone line supports 1 Mbps then regardless of what ISP an end customer uses, they will gain no more than 1 Mbps. This is a physical fact and one I raised with Bill Murphy at a meeting. He had the audacity to deny this of course.
This can be extended to "Fibre" , if an end customer can gain ~5 Mbps over a long line to a cabinet then that is all they can get form ALL wholesale ISP's.
If the line is too long or poor then Openreach declare a no go and that customer drops to zero choice. Not a single "Brand" .
To add a bit more.. Openreach have refused for over a decade to even fit ADSL equipment in some exchanges, despite plenty of lobbying and pressure. This means NOBODY can gain any Broadband from the Brands that you say punters all want..
We heard that it wasn't economically viable for Openreach to do these exchanges. Is Openreach suffering cashflow problems so severe that they cannot fit a DSLAM into an exchange and pipe in some bandwidth?
How much of the "Brand" providers revenue is spent on customer support? On top of what they pay for capacity and connections onto Openreach infrastructure?
Why do they need such large support structures? Could it be because they have to take the front line abuse from the end customers of their service, due to the plethora of problems they have absolutely no control over on the Openreach infrastructure?
You suggest Kijoma becomes an Openreach based wholesale "Reseller"? Are you serious? We do not have a massive call centre set up to take the stream of problem calls, we do not need one now after all.
Yes of course signing up customers would be easier as we would be one of those parasites and we wouldn't need to physically do anything , just send em a router and threaten them with high Openreach derived costs if an engineer has to come out to connect them up or fix anything.
I know that many of our customers feel the grass will be greener on the other side and the adverts on TV and the endless flyers in the post are all factual and honest.
Many more realise from experience that what they have works well, they have a personal non call centre based support service if they need assistance. Their service is installed by an engineer and they are working and online before the engineer leaves the property.
If you consider the way the Openreach / BT wholesale system functions is the peak of excellence then i fear you may be declared delusional by many and corrected by many more.
The dig about unanswered emails is kind of ironic when you consider the reason why Kijoma and other smaller providers are overwhelmed with demand is down to the failings of the Wholesale structure you praise.
I do not see the £1.4Bn+ of tax payers money they have been handed so far is going to wipe out providers like Kijoma. Far from it.
As for going "bust" , perhaps if BT spent more on its own huge pension deficit then the Government would be less scared of having BT go bust and consequently having to pick up this deficit!
Large corporations like BT, Banks etc.. don't go bust after all.. do they? They just become public subsidised as failure is not an option.
You are of course welcome to check Kijoma's stability/growth via sites like companycheck.
Thanks for your thoughts on the matter.
My own thoughts are that no taxpayer money should be spent on broadband rollout and it should be left to the market. However, if you are going to spend taxpayers money you should give it to Openreach as they are the ones that have the brands people want to buy, will deliver the project and won't go bust.
I think you will come under intense pressure now. I think you have wasted your advantage. I think you were always second best to the punters and punters won't need to plead with you to answer emails much longer.
I advise looking at becoming a FTTC reseller.