Nice and confrontational there!
I don't understand what is wrong with expecting things to be priced at a reasonable level?
Why should those thrifty people or people with too much money than sense pay for a WISP? They shouldn't. It just doesn't make any sense for them to do so, this is what i'm saying - all WISPs are more expensive for what you get than a similarly priced ADSL/cable service. The only reason they can get away with it is because of a lack of competition and people who are for some reason loyal to them.
DIY FTTH works for those lot because they're all wealthy, what about the people who work day in day out for a pittance and don't have a few thousand laying around to invest in such a project? Commercial ISPs exist to provide a service for consumers like myself to buy, I don't see that any other solution than cabling will give the reliability, speed and low running costs that the future requires for a growing ISP - contention is a really big problem with these products.
You say "or there's BT". Come on now don't be silly, BT is a large semi-public company which isn't agile enough to think of things like approaching farmers to avoid roadworks, their overheads are monstrous and it's simply not commercially viable for them to cable anywhere outside of a reasonably sized town. This problem is compounded by the fact that because it's so tightly regulated it is forced to sell its network usage at unfavourable rates to people who undercut BT on their end user service.
It sounds like you live in one of those infamous "50mbps headline speed but only a 100mbps backhaul" cabled areas. You probably live in a rural area where big companies who are cabling things in predict a small demand and cut costs.
When our area was out for tender there was literally no one other than VFast interested - i'm very glad they are there and if you'd read my post you'll see on the whole i'm happy with the service I receive, but I know that if I were in a proper cabled area I would not be paying £25 a month for VFast on top of my BT line rental and Sky TV. No one in my family is interested in gaming, so we don't need high upload, we just browse websites, stream things and use Skype/MSN messenger to contact friends and family abroad. I care only that the service is always there, always reliable and priced reasonably.