Its not a rebadged BT fibre service for a start.
BT wholesale has its own network and sells 3 different types of service to CP's
2 of these types will have traffic going over the BTw network, the 3rd type hands off to the CP's own handover point, e.g. entanet use non BTw backhaul.
Of the 2 types BTw push over their network there is differences to how the traffic is routed, one type routes over MSIL's that are shared by multiple BTw customers, and the contention level is solely managed by BTw.
The other type the MSIL's are dedicated to the CP and the CP manages the capacity.
So even a BTw based isp can be supplied in various different ways, and we havent even mentioned peering and external transit differences.
Talktalk, vodafone and sky all have their own core networks and in addition their own DSLAM's in exchanges, so they can bypass BTw entirely. They still rely on openreach between the exchange and customer, but nothing BTw.
Talktalk e.g. can be an advantage if local routing is more optimal for the customer such as having a local POP that routes directly to london, it can also be an advantage if BTw have congestion issues affecting the exchange, but talktalk's connectivity does not.
So there is definite advantages about picking specific providers.
In my own case I had regular congestion on plusnet prior to jumping to sky where its been just about zero all the time. In addition my latency to london has dropped from around 15ms to 8ms.
Edited by Chrysalis (Tue 08-Nov-16 11:56:48)