I agree with you entirely, but I think PN have made a rod for their own back by being so good ironically. As you mentioned previously, it would have been better to rename the product rather than offer the same one at a lower price.
I've just had a follow up support query as follows:
Plusnet have a Market base of over half a million customers. We are not made aware when a customers market change takes place so billing will continue as usual.
As per my colleagues response it was Plusnet who decided to offer new Market 2 customers the reduction in price. Any existing customers who made us aware that they were in a Market 2 area had their prices changed.
As you have notified us we have changed your price on going.
We can not offer a refund in this situation. We have broken no Ofcom regulations as they set the Market area and we changed the price.
Looking at the Ofcom 2010 report, there were just under 12% of BT Exchanges classified as Market 2, now this will have changed since then, but as my exchange was on that list in 2010 I'll go with 12%. PN say over 500,000 subscribers, so 12% of 500,000 is 60,000 which equates to £390,000 PER MONTH extra gained by PN by not lowering costs for people who SHOULD have it lowered.
OK, they have not broken any Ofcom rules, but, they are a good ISP in my book (I've been with them for 8 years in total) but this is simply dishonest.
I've had no reason to check if there was a change in my price because I TRUSTED PN to let me know if there was a change either way. I'm limited to my choice because it's Market 2 (BT + Virgin Media who don't venture into new estates) so I HAVE been checking to see if anything is happening on my exchange, but not if PN prices have changed because they haven't changed their products (i.e. the point made earlier).
It's pure chance I stumbled upon the price change that happened 13 months ago, and it annoys me that the trust I had in PN has been abused because of (what appears to be) greed and laziness.
I applaud them for reducing the price when they didn't have to, I am very disappointed that they have left their existing (dare I say it loyal) customers to pay 30% more than new customers. I don't dispute any of the praise of PN for what they are doing, however I'm sure you'd see it a different way if it actually affected you personally as it does me. Even a PN rep has admitted that he would personally not be happy, however it's an accountant somewhere that's made this decision.
Personally, I'm happy that I've got a great service at a lower cost, I'm extremely unhappy I could have had this cost reduction 13 months ago if I'd kept an eye on PN, but again, I TRUSTED them.
Is it good financially for PN to reduce their costs and tell their customers, not immediately no, but the PR in doing so then generates a lot of goodwill and likely further referrals. Now the PR will be negative and PN will look like crooks and it's not good for business is it, especially in these economic times.
What could they do now, fess up immediately, admit it's a mistake, tell everyone, give everyone a refund of overpaid charges by folding it into the next 12 months payments thus ensuring 12 months more loyalty from said customer.
Maybe I'm overreacting to this lot, but I do feel let down by a company I've trusted and recommended time and time again verbally (yup, even lost out on some referrals there). And to stress again, it's not the amount of money I have been overcharged (in my view) it's the blatant dishonesty and brushing it under the carpet I'm upset with. I'm sorely tempted to contact the likes of Watchdog or the ISPA who recently gave PN an award however I'll see what PN do with my ticket....
plusnet 4/11/2003 -> 4/3/2009 512Kb-2Mb
O2 Standard LLU 4/3/2009 -> 23/6/2009 ~3Mb O2 Access 13/7/2009 -> 22/6/2010 ~8Mb
plusnet 22/6/2010 -> ?? ~8MB