On ADSLx the sync speed is the raw bit-rate. All the wrappers, i.e. ATM; TCP/IP; framing or whatever use some of the bits, leaving less bits for data.
On VDSL2 where ethernet frames are being transmtted, not ATM packets, for the moment I pass

.
My point is that the two are fundamentally different.
I would have thought that even on VDSL2 it would be the raw bit-rate, but have a feeling I'm wrong - from a vague memory of the relevant Openreach documentation. Which I'm too tired to find and re-understand at the moment. I expect yarwell has it right.
The data throughput is always going to be lower than the sync, whatever else is being done in terms of controlling the data flow.
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Connection - Plusnet UnLim Fibre (FTTC). Sync ~ 54.3/15.4Mbps @ 600m. -
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