And another thing. If plusnet stopped trying to sell broadband products at stupid prices, like £5.99, they would not have to resort to the sly tactics by adding an extra £1.50 to our broadband prices.
Selling broadband at that price is unsustainable. That don't even pay the minimum wage for 1hr, of a PN agents wages.
It's all about market domination. BT Group is hellbent on crushing the market shares of Sky and TalkTalk, by operating the BT retail division at a loss.
Plus net (a retail subsidiary of BT Group) is likely losing money hand over foot.
A truly independent ISP, with no mega-rich parent like BT that can massage its group figures, could never in the long term sustain such operating losses.
The major profits in the BT Group are being made today in the BT Openreach division. And it is those BT profits, gained from access charges to the FTTC network which are crippling Sky, TalkTalk and other operators.
TalkTalk has filed an official complaint with Ofcom, accusing the BT Group (including Plus Net) of engaging in an unlawful profit margin squeeze. Ofcom has been persuaded to take a look, but that could take months or even years.
http://br0kent3l3ph0n3.wordpress.com/2013/05/05/bts-...
Plus Net and its
silly season pricing are not unlike Murdoch and his underhand fight with
The Times. For a sustained period, the newspaper was sold for just 10p. Murdoch's game plan was to seize the market share of the rival broadsheets (Independent and Guardian) and ultimately drive them out of business, too.
If the BT Group achieves its similar goal, Sky and TalkTalk (assuming they survive) will be relegated to minor bit-players in the FTTC market.
And through the destruction of a competitive marketplace, that would be to the ultimate detriment of every consumer.