I've told you the way they are charged.
The capacity of an MSIL is 10Gbps. The early ones were 1Gbps and may still be available/in use. An ISP can have multiple MSILs at multiple locations. There are 20 such locations for WBC (ADSL2+ and FTTC) and 10 for IPStream (ADSL Max replacement).
Nobody ever talks about MSIL capacity in terms of how many GB it can handle in an hour, although as you say - the arithmetic is easy. Since when was your connection speed measured in time per GB? I accept files of known size are often download and that download is timed, but that's a different question.
Although a given MSIL is only used by one ISP, they don't have to rent the full capacity of it. That is why there is headroom if their customer demand goes over the rented amount at any given time.
A small ISP might rent 0.5Gbps at each of two locations. A large one a huge amount more. For instance we get frequent notifications from Plusnet like this:-
Subject: Increase in 20CN and 21CN Broadband Capacity - Monday 2nd December
We will shortly be increasing the capacity of our IPSC (20CN) broadband host links by a further 1340Mbps. It's these host links that we use to deliver bandwidth to customers provisioned on an 'Up to 8Mbps' 20CN product.
In addition to this we will also be increasing the capacity of our WBC (21CN) broadband host links by a further 4.3Gbps. It's these host links that we use to deliver bandwidth to the majority of customers on our 21CN and Fibre services.
We're activating this extra capacity in line with the current budget, customers' usage habits and our projected growth in customer numbers.
As for
So why don't ISP's limit the speed of connections but make the usage unlimited?
maybe you should write to a few and ask

. Or look at how many people on here on ADSLx want to tweak their connection to the last 100kbps, even when over 15Mbps and using under 30GB per month.
My broadband basic info/help site - www.robertos.me.uk |
Domains,site and mail hosting - Tsohost.
Connection - Plusnet UnLim Fibre (FTTC). Sync ~ 59.4/14.4Mbps @ 600m. -
BQM
"Where talent is a dwarf, self-esteem is a giant." - Jean-Antoine Petit-Senn.
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Allergy information: This post was manufactured in an environment where nuts are present. It may include traces of understatement, litotes and humour.