Didn't it exist before the 80(78)Mbps product existed? A simple option.
Yes. The 80Mbps only became available early in 2012, after cabinets were upgraded to profile 17a in late 2011.
I know I was on 40/10 with IDNet, and when I moved to Plusnet only 40/2 was available from them.
In early 2011, my cabinet finally went live ... and I got accepted onto Plusnet's FTTC trial - which made use of the 40/10 variant.
However, BT mucked up the ordering and installation so much that, by the time my FTTC service was installed, Plusnet had actually launched their service at 40/2.
My service started off at 40/2, but because I was still officially part of the trial, they immediately upgraded it to a 40/10 product, which took a few days to go through, over the course of a weekend.
Because of that, I got to see the initial behaviour of DLM, and intervention after 48 hours to fix packet loss. Then, when the regrade went through, I got to see the DLM reset followed by the same 48 hour DLM intervention again.
Looks like the TalkTalk range. I always thought the 38 / 2 service was a stupid option from BTwholesale / Openreach.
I can see the point of a 40/2 product: It is cheaper at wholesale, so it allows for cheaper offers to be made to the public, if you want to do battle with TT for "Britain's cheapest fibre", even if most of the cost reductions need to happen in the "first 6 months" style of offer.
I can see the point of a 40/20 product: It costs more at wholesale, but it lets you target a segment of the market with a "look, our upstream is better than everyone else at this pricepoint". The only downside is that you have less of a gap between this product and the 80/20 one - so harder to get people to upgrade.
Its harder to market two "40Mbps" packages, so I can understand why they feel the need to choose one over the other.
I reckon the 40/20 product is more like the Plusnet of old, before BT took over. Something of a "technical" gain. The 40/2 product seems more like Plusnet under BT ownership, where BT Group have set a strategy that PN's job is to beat TT.