I don't think the OP was making any comment about freedom, the comment was about "freedom to choose".
Alright then, so how has a SMART phone changed "freedom to choose", what choose do you lose:-
Vote for SNP, Labour, Conservative, Church of the Militant Elvis Party?
Eat pizza, paster, chinese, fish and chips?
Play Cricket, Football, Darts, Chess?
I could go on but what "freedom to choose" do you lose or gain, with a SMART phone or without?