I wouldnt ditch a for life £50 for only for contract £45.
An average rise of 5% a year would have the £44 catch up within 3 years. (Very almost at 2 years).
I must confess that the presence of the Price For Life can create a dilemma if the service provided by each of the alternative ISP's is equally good.
The problem is that you cannot properly tell if the service provided is equally good or possibly even better until after you jump ship and you join the other ISP.
My own Zen Price for Life Guarantee is just over £50 per month and just a couple of weeks ago the BT price for 900 mbps was just under £45 per month plus the benefit of added incentives from BT such as one years Xbox Game Pass etc. so I did consider changing to BT and I may have made an error in not doing so.
At the time my 900mbps Zen line seemed OK but the Zen performance is cyclical. - I am not totally motivated by price alone but we all like to save a few Bob. - Good performance is the key.
As others have calculated the BT Deal would have cost less for at least 2 years and would probably cost more after 3 years dependent on new deal availability.
If the BT Performance was consistently better, even if the price was not lower, it would be silly to stay with Zen for a Price For Life but the issue is of consistently good performance.
18 months ago, when the Zen performance was dire, I would have jumped ship to BT without hesitation but these days for the most part the Zen Speeds Tests have been OK but I am not I am not sure that the way in which web pages are resolved is good.
Every so often my finger does still hover over the transfer to BT button when the Zen performance has a blip.
If anyone has left Zen for BT kindly let us know how things compare between them with regard to speed of connection and the speed in which web pages are resolved.
Regards,
Fido