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If that few % is enough to be an issue (unlikely, even at peak times, unless your web service is going to see a lot of traffic) make sure you have dynamic compression enabled for your web server (i.e. mod_gzip under Apache). For content that is not pre-compressed (html even from scripts, scripts, sytlesheets, ...) it will reduce the number of packets needed to be acknowledged. It will also improve the speed seen by your users too, obviously.
Be wary of hosting features that let the user post large objects (images and such) such as image gallery scripts, or find a way to disable uploads in peak time, as that activity will obviously count against your units.
Also be aware that if some bot scans your web server for vulnerabilities this can sometimes result in tens of Mb of traffic in both directions, and there is next to nothing you can do about this (tools like fail2ban can help, but be careful not to set them too aggressively).
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