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Standard User Oliver341
(eat-sleep-adslguide) Sun 20-Oct-19 11:59:47
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BT's new logo


[link to this post]
 
What do you think of BT's new logo?

Oliver.
Standard User flilot
(learned) Mon 21-Oct-19 11:04:14
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Re: BT's new logo


[re: Oliver341] [link to this post]
 
I tweeted to them that, however much they paid a design agency to do that for them, I'd have done it for half the price. smile

Oddly didn't get any response. wink

Carl
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Standard User baby_frogmella
(knowledge is power) Mon 21-Oct-19 11:26:52
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Re: BT's new logo


[re: Oliver341] [link to this post]
 
Looks a bit like the National Front logo.... shocked

https://ibb.co/n7hSKR0

TN FTTP(oD) 330/50 -- 4+2 ONT -- Netgear RAX200


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Standard User ian72
(eat-sleep-adslguide) Mon 21-Oct-19 11:36:02
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Re: BT's new logo


[re: flilot] [link to this post]
 
Apparently it was created in 2016, announced in May and was due to go live in August...

It appears to have taken a long time to get those 2 letters and a circle from design to implementation.

Other than that there appears to be little to comment on - it is basic and very flat but if that is what they were going for then they succeeded.
Standard User jez9999
(member) Wed 30-Oct-19 21:51:49
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Re: BT's new logo


[re: Oliver341] [link to this post]
 
Unbelievably boring and tedious. I should start a design agency. Just take the company's initials, give it a "vibrant" colour, and put it in a circle. Call that a logo? [censored] hell. At least the "piper" had some character and the coloured blobs were pretty.

=== Jez ===
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Standard User PhilipD
(experienced) Thu 31-Oct-19 08:56:25
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Re: BT's new logo


[re: Oliver341] [link to this post]
 
Hi

I thought it was a joke when I first saw it, I can't believe any company would consider that a logo! Imagine being in the meetings with the PR company showing the new logo and hearing them go on about how it was inspired, it's meaning etc, make a good sitcom that would.

I'm hoping it was a cheap in-house re-branding competition rather than a PR firm being paid hundreds of thousands of pounds to come up with that. It's the trademark symbol with TM swapped for BT, presumably to be shown with a TM mark symbol along side!

Regards

Phil
Standard User RobertoS
(elder) Thu 31-Oct-19 09:07:31
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Re: BT's new logo


[re: PhilipD] [link to this post]
 
My only thought about it was that it is designed so it can roll across the screen in some future advert or adverts. Ending with the “BT” either upright, or at some other angle appropriate in any particular advert.

My broadband basic info/help site - www.robertos.me.uk. Domains, site and mail hosting - Tsohost.
Connection - Three 4G, tbb tests normally 35-45Mpbs down, 65Mbps off-peak, 9-24 up.
==================================================
"Democracy means simply the bludgeoning of the people by the people for the people." Oscar Wilde

Edited by RobertoS (Thu 31-Oct-19 09:12:14)

Standard User MHC
(sensei) Thu 31-Oct-19 09:38:06
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Re: BT's new logo


[re: RobertoS] [link to this post]
 
I initially thought it was a new logo for BT Rolatruc who make forklifts and have alweays had BT in a circle.


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M H C


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Standard User RobertoS
(elder) Thu 31-Oct-19 10:58:56
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Re: BT's new logo


[re: MHC] [link to this post]
 
Having spent several minutes trying to find a website or logo for them, I pass smile. All I can find is businesses selling their products, that they are owned by Toyota, and had two previous names.

My broadband basic info/help site - www.robertos.me.uk. Domains, site and mail hosting - Tsohost.
Connection - Three 4G, tbb tests normally 35-45Mpbs down, 65Mbps off-peak, 9-24 up.
==================================================
"Democracy means simply the bludgeoning of the people by the people for the people." Oscar Wilde
Standard User PhilipD
(experienced) Thu 31-Oct-19 11:44:07
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Re: BT's new logo


[re: RobertoS] [link to this post]
 
Mocked in the industry.

https://www.prweek.com/article/1585050/bt-mocked-gen...

It does look better on the van mock ups where it's white against a colour, but still lacking anything original.

Regards

Phil
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