Call centre staff have a habit of blaming the FUP when it is actually something simple like you had a slow speed sync event and the IP Profile kicked in.
NOTE: All the BT Retail products have the FUP, but the traffic shaping is on top of this, i.e. you do not need to breach the FUP to be traffic shaped. But breacht the FUP and the shaping on your service is larger.
�29.99 + VAT is not going to unlimited as in 24/7 high speed downloads, a bit of a bubble burster but thats the bottom line of the numbers. It may buy you something fractionally better than their consumer products.