BT have never been able to sell or market their services.
People will happilly spend a small fortune on mobile phones and on apps & Broadband for mobiles because these people no how to market & sell & upsell.
On the contrary, I think they did the marketing bit perfectly. It's the delivery where they fell down.
Most of the people who pay more are people like me who fell for the marketing and got stuck on useless connections. In 7 days time I'm moving onwards and upwards to FTTC with Aquiss. That's right, paying more again but knowing this time that the connection will justify the cost for my requirements. Not to mention their attitude toward customers that would probably make Ghandi a happy man.
The challenge will be persuading those who don't need high speeds at the moment, that they will soon and stopping them from reverting back to a cheaper connection that probably won't perform any worse anyway.
And in this economic climate that is no mean feat.
Knowing how it works is completely different to understanding how it works.
Edited by mrnelster (Mon 11-Apr-11 22:29:47)