how was I buying it for £40?

it was defenitly £40 not £50 as I just had a look at some very old bank statements.

Demon seems were maybe higher priced?

Yep the TV service is a massive plus for them and will retain a lot of custom.

But chasing breakneck speeds seems a bit crazy. I'm still convinced the majority public just want a stable 10, 20 , 30Mbps and nothing like 50, 100, 200, not yet.

In reply to a post by MrSaffron:

So the big two firms would be paying less once this margin playing came into effect - so how is that different to Openreach favouring BT Wholesale which some accuse it of doing?

There is a very big difference you have transparancy of costs.At present no one knows how much BT are being charged for access to the ducts but we do no what BT want to charge the ISP's and their costing put it at about three times at what the cost should be and clearly if there figure are correct and there is no reason to suspect that they will be that far out BT is pricing them out of the market

In reply to a post by GMAN98:

Yep the TV service is a massive plus for them and will retain a lot of custom.

But chasing breakneck speeds seems a bit crazy. I'm still convinced the majority public just want a stable 10, 20 , 30Mbps and nothing like 50, 100, 200, not yet.

I would say Virgin have it right and BT have it wrong. 25Mbs is the minimum speeds that counts HS Broadband putting the very minimum in unless it can easilly and cheaply be upgraded is not sensible by the time BT get around to finishing the rollout it will be out of date and the minimum speed for HS Broadband will be at least 50Mbs

The big issue holding things back is not price but lack of availability. Currently the UK has only about 250,000 users with Brodband at 25Mbs or over.

out of perhaps 10 million that have it available.

How exactly is that an availability problem rather than a takeup problem.

There aren't many Ferraris on the road either - is that because they don't make enough ?

remind me never to ask you for directions

or anything factual, TBH !

Yep I chuckled when I read that, price favouritism/fixing... call Ofcom!!

WE are talking about BT not Virgin. Their Broadband take up is High

if you're talking just about VM then just use VM stats not "UK".

VM takeup sucks for their fastest products - 200k out of 4m ??

A pretty good take up of their 100Mbs products. It is not aimed at the average user and they have also not been rolling it out for long

Virgin have a range of products to suit the different market segments