There is the myth that people will not pay more for HS Broadband but all the market rearch shows it is not an issue
If you take mobile phones and the average monthly spend is about £37 and in the end a phone is just a phone. They have certainly been very good at getting people to parts with their money to buy things they dont really need
It makes HS Broadband look like a bargain
Ah, but a phone is not just a phone these days, it's a status symbol.
There was a piece on TV last night which claimed lots of people have tariffs they don't need.
That - I'm just guessing here - has to do with people who sign up for contracts @ £30/mo just to get the latest iPhone or HTC, as opposed to needing that tariff because they make lots of calls.
After all, buying the thing outright for £500 is far too much money - it's a bargain if you can get it for just £30/mo over two years, isn't it
You can't put the high speed broadband on a table in the pub.
That, and, you can get 24meg broadband from Plusnet for a few pennies a month, no need to faff around getting the same from AAISP, is there (rolls eyes)
I really think this is probably true to a fair extent.