OK, I mistakenly thought that BT were still using separate profiles for the 38Mbs and 78Mbs services.
In that case I now wonder about the quality of my line and whether there is a serious issue with the local infrastructure. When I had issues with ADSL the engineer achieved 4.5 MBs at the cab but only 2Mbs at my master socket and I did think that was excessive as the whole area is a 70s housing estate with just one cab, and clearly differentiated routes for the underground plant.
As soon as fibre on demand arrives in our area I intend to order it! I need more speed.