As far as I'm aware Netflix use both VBR and ABR, so they may encode one 10-second section at 2Mb/s then another at 10Mb/s leaving an average bitrate of 6Mb/s. Smoothing this out is part of what the buffering is for.
It's still delivered as a solid 6mbit/sec stream though. It doesn't go down to 2mbit/sec and then up to 10mbit/sec all the time.
It's twice that now, and that includes everyone who may be browsing or even doing nothing on their connection. It's simply taking the number of active sessions and dividing it by the total bandwidth consumption.
Obviously that's what the stat is - but it shows you how little of the actual capacity is being used. Less than 0.3% - or 0.6% if it has doubled since then, assuming everyone on FTTC has a 60mbit/sec connection on average.
I wasn't aware of a huge increase in consumer bandwidth per user in the late 90s. At that time the Internet was still paid for per minute, most of the new usage was academic and business, and broadband was only just in its infancy in the UK.
Actually, in %age y/y terms the late 90s were by far the biggest increase in consumer bandwidth (in transit and peering) per user. Hence why so many companies went bust in the early 2000s when it became very clear that the 10,000% Y/Y increase wasn't sustainable.
Of course Virgin Media are still seeing a big increase - but 500% in 5 years is still much less than the 10,000% you saw back in the day.
It's a simple fact - the pace of bandwidth usage growth is slowing. Yes, bandwidth use itself is still going up, but it's not going up at the same rate it used to be. That's because there simply isn't the applications that require it.
I find your claim that you can't tell the difference day to day between 3Mb/s ADSL, 3G, 4G and fixed line SFBB churlish and absurd. I can and do quite easily.
Apart from downloading/uploading big files, its hard to tell the difference. DC-HSPA+ when not congested easily delivers sub 75ms pings with low jitter and 10mbit/sec down and 2.5mbit/sec up. If I switch over to WiFi, unless I'm downloading "100 linux isos" I'm not going to see the difference.
BTW - I am not against the rollout of SFBB by any means. I just think that BT have got their rollout spot on. FTTC is more than enough for the near future and has allowed them to serve more houses more quickly.
It's this doom mongering that unless we get every single house in the UK on FTTP the country is doomed because people won't be able to stream 5 4K channels simultaneously that drives me up the walls.