In reference to store.virginmedia.com/discover.html:

Superfast fibre optic broadband with speeds up to 152Mb.

This seriously aggravates me. And I'm not the only one: http://www.revk.uk/2014/05/virgin-lies.html

Even Zen call their broadband "Fibre Optic"*, but FTTC is partially that, with FTTP being fully that. Yes, the techies amongst us know the difference, but the masses do not. And that's why companies get away with this relaxed, misinformed, incorrect product naming.

* https://www.youtube.com/watch?v=2njgg4vXZ14

Edited by deleted (Sun 27-Jul-14 17:14:06)

In reply to a post by mixt:

And that's why companies get away with this relaxed, misinformed, incorrect product naming

I think the ASA was consulted and allowed it, and so after that every ISP calls it 'fibre' :-/

You should try complaining to the ASA about some of BT's adverts. I would like to see you win.

Because it is a 'product' and to sell it in our consumer society you need to create a sense of it all being subject to a magical sense of technical superiority that makes others feel jealous or makes you think others should be jealous even if they couldn't care less. That way people will buy it, even if they don't know what they are really buying or even need it.

Almost all the people I know who have what is called fibre broadband would be better off (quite literally) paying lots less for plain old ADSL (as I do). Of course, the only person I know who could benefit from it can't get it because, like huge tracts of London, they are on an EO line. They were getting all of 2 Meg with BT. The have recently skipped over to Reish's 4G service and now get about 50 Meg for £25 a month and don't need to pay the landline tax.