The VM rollout will also force BT to look at its roll out and in particular its roll out of fibre. It has to look at bringing fibre nearer to the home or VM will run rings around BT as they can win hands down on speed
Headline download speed is not our primary purchasing criterion. Minimal visible contention, low jitter, high upload speed and availability of routed IPv4 on "prosumer" products matter more to us than the availability of expensive tiers with high headline download speeds, which is why we're on Zen's FTTC service.
We are fortunate enough to have Openreach FTTC that has, so far, been completely stable at 80/20 sync speed fast path. Virgin is available here - indeed, we have Virgin TV and had a cable modem long ago in the days before there was any DSL in this area. As things stand, we are simply not interested in Virgin broadband.
I realise that there are many people who are not in such a fortunate position. This post is simply to join the other voices refuting Bob's facile reduction of the issues to "highest download speed wins". We don't currently have any application that is limited by the download speed of the FTTC we have, and by the time we outgrow that limit, Openreach's offer is likely to have moved on using technologies such as G.Fast.