They won't have to 'enter' every house.
I was talking about PSTN-only users: those who don't currently have a broadband connection, some of whom don't even have a master socket, and certainly don't have any broadband service or any relationship with an ISP. Most likely it's BT they buy the phone service from.
To turn these people into VOIP (without going the MSAN approach), you would have to:
1. Make them become BT broadband customers (even if they don't want Internet)
2. Give them a modem/router/ATA device
3. Possibly either install a new master socket, or move the existing master socket (*)
4. Even if they already have a master socket, they will likely have to disconnect their existing extension wiring from it and reconnect to the ATA
(*) Many older houses have PSTN entering at the hallway, but with no mains socket nearby.



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