Except XGPON requires new ONT's as well OLT's. If you have insufficient capacity for say 330/50 users it is probably cheaper to put a new splitter in with extra backhaul. I find it hard to believe they only pull a single fibre to each DP point (it would be madness to do so).
I also thought that Openreach where using lower split rations than 32:1, with 16:1 being stuck in my mind. Personally I would avoid going higher than 9:1 if it where me.
Except XGPON runs alongside GPON, so you provision new customers on XGPON and perhaps move a heavy user onto that platform too, or run some combination of the above, and run them beside one another rather than using an additional port. Migrate over a period of time as other operators have migrated people from BPON to GPON and you're good.
I'm not aware of any evidence or basis in fact or capacity planning for restricting a GPON split to just 9 users, especially when the average user is purchasing less than 100Mb. 250Mb per user is profound overkill.
There are standard capacity planning methods and Openreach probably use them. Simplified it's to take the average load at peak time and ensure there's enough headroom for a user on the highest available tier to burst.
As even FTTP customers are only using a few megabits per second at peak times and OR are quite asymmetric 2.4G/1.2G is fine, even if there's a 1G/220M customer on the split.
The spare fibres are for fault usage. The normal process is to manage increased demand by opening up an XGPON signal as an overlay.
WDM-PON is not practical right now. It needs cooled DFB lasers and the split has to be much smaller than with XGPON.
XGPON - 10 Gbit PON. Shares 10Gb downstream and usually 2.5Gb upstream, but 10 is possible with more expensive equipment in homes, between usually 32 end users.
GPON - Gigabit Passive Optical Network. 2.4G downstream, 1.2G upstream shared between usually 32 end users.
BPON - Broadband PON. 622Mb downstream, 155Mb upstream between 32+ users.
WDM-PON - Wave Division Multiplexed Passive Optical Network: Uses different wavelengths / colours of light for each connected customer so they don't share capacity, each have their own wavelengths. Needs extra equipment on both sides of the fibre link.
DFB - Distributed Feedback Laser diode. More stable and expensive than the Fabry-Perot interferometer that may be used for other PON.