From a customer point of view: £156/month for 500/165 compares very badly with £62.50/month for 330/50. OTOH, Virgin have *nothing* to compare with 165M upload speed apart from full leased lines (even their new top tier is only 35M upload), so there's not really any competition.
However, in the
OR FTTP pricelist, the rental difference between 500/165 and 330/50 is only £204 per *year* (£17 per month)
I realise Cerberus are amortizing the £500 Openreach setup fee, but I would rather pay it once up-front rather than pay it over and over again. Say: £500 setup plus £99 per month. That's still a £36.50 premium over 330/50, of which £17 goes to OR and £19.50 goes to Cerberus. At that point, maybe it would be interesting.