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The developer at the end of it all never pays, the residents do as part of their purchase price.By that same definition the developer never pays for the bricks, mortar, wiring, sockets, pipes, tiles, etc, etc. The developer does pay as they are the ones that get the bills and will pay OpenReach for it. Just because those costs are passed on with the house sale doesn't mean that it isn't paid for by the developer - and the developer could choose not to pay it but if they don't they may find the value of the house is lower.
'... at the end of it all'. My apologies if it wasn't clear that I was referring to the entire process and whose money is, eventually, the source of the funds.