Depends on what BT see as the core market for PN.

How many people looking for a service at the bargain basement end of the market will actually need a voice service when all the members of the household are already welded to their mobile phones? If this is marketed around an economic price because you are not paying for things you don't need it will probably not dent their market penetration too much.

In reply to a post by GonePostal:

If this is marketed around an economic price because you are not paying for things you don't need it will probably not dent their market penetration too much.

and I suspect they know exactly how many minutes of calls are made on most lines each month.

The problem I have with seeing Plusnet as a broadband only provider for "the cheap end of the market" is that in many areas there are other cheaper ISPs (some OpenReach based, others Altnet based) - some of which do provide extras - so I don't see Plusnet as particularly cheap, especially with the long contract lengths and annual 3.9%+CPI price increases. I no longer see Plusnet as having any USP.

In reply to a post by sheephouse:

I no longer see Plusnet as having any USP.

Did they ever since TalkTalk launched?

In reply to a post by jchamier:

In reply to a post by sheephouse:

I no longer see Plusnet as having any USP.

Did they ever since TalkTalk launched?

UK-based call centre - this is a *huge* benefit if you ever need to call them.

Static IP for a one-time charge.

Their referrals scheme.

In reply to a post by candlerb:

UK-based call centre - this is a *huge* benefit if you ever need to call them.

Don't EE ?

Static IP for a one-time charge.

Yes, a useful one. Some alt-nets now do this.

Their referrals scheme.

I think one other ISP does this, but agree its fairly unique.