I've just read their reply on the Plusnet site, and your response.
Re your response, don't forget that even heavy duty commercial routers often fail to respond to pings. Witness the asterisk entries on tracerts. So if your router is busy on your downloads or even uploads and ACKs it wouldn't surprise me for it to fail to respond to incoming pings in the way you describe.
Capitalism is an obsession with money. Socialism is an obsession with other people's money. Konstantin Kisin
Connections: Pixel 6a on Three 4+ (LTE)/5G, OnePlus 8 Pro on EE in reserve. At home Three Mobile, with (Three)ZTE MC888 router giving 5G most of the time..