Still haven't heard from them. It should be noted that the website doesn't have any contact details, so I'm not sure how "legit" the "company" is...

We've had VAT for ages.

By the time you add in the extra warranty that we get, VAT and the costs of having to do currency conversion (and hedge risk on that) it's never more than a couple of percent either way. Often our games are way cheaper than the US.

Are games are not cheaper than the USA so i don't know where you got that information.

Most of our games come out at £39.99 inc vat. In the US, they are usually $59.99.

Take VAT into account and were paying around $50 - some $10 cheaper...

$60 equates to £38.50 pounds so again I'm not catching your drift.

Take VAT into account

If you don't, are you going to take US sales tax into account too?