Just PayPal me the money

As long as the game is sold for more then cost a profit will be made, how much comes down to the individual store- higher price more profit.

Their are plenty of highstreet and online options to buy games alot cheaper then what they are sold on the offical stores- ie PS4 owners buying from the US instead of UK online store.

Its up the to console users to use online distribution more, the more sales the better the competion as the market will shift online.