You talk of a company as almost as if it was an individual.
I assume that when Virgin were making their claims it was to give them a competitive edge.
The reason that BT complained was to try to blunt that competitive edge, and it failed. It may be deemed hypocritical if they took the action on moral/ethical grounds and then did the same, but they are running a business is all and they want to use that competitive edge they believe these claims provide.
A pure business decision....it is about revenue and that is what a private business is about, nothing more nothing less.
Not a defence of BT as I care not a jot.
If BT is or was in compition with virgin why has it took BT so long to start using Fibre Optic Broadband the same way as Virgin, as i recall when BT started off with 2mb/s downstream was Virgin on something like 8mb/s and when BT went to 4 or 8mb/s was virgin not on 16 or 20 mb/s now BT is offering upto 40 mb/s is virgin on something like 50 mb/s or it could be 60 mb/s not sure. It seems to me like BT are not very good at this competitive thing and they wait for other people to do it 1st and then follow suit, lets get something right for a change BT at one point was called GPO and was owned by the users or should i say the british public and all was fine as there was not too much profit making going on but any faults " which there was not many " got fixed right away then it gets privetised and tries to become bigger at what it was and fails, Thier BT vision sucks i know of atleast 8 people who tried BT vision because they thought it was better and cheaper than others and within 6 month went back to one of the others same with the broadband packages again it sucks if they state Unlimited then surely Unlimited means no limits but BT puts a fair usage policy in force what they say is unlimited is that you can connect to the internet at anytime of day hence unlimited, but surley a person paying for the lowest package with a 2GB a month usage is then an Unlimited package as they can connect at any time of day or night, BT bend rules like any other company will bend rules just for financial gain, SKY do it , virgin do it but what i will say is that when SKY say its unlimited it actualy is unlimited as they don't have a proper fair usage policy like BT if you download 40gig in one month then you get capped and trust me there has been a couple of times where i have exceeded 40gig with SKY and got no e-mails or caps from them. I left BT because i was paying a premium price for Unlimited then they brought in the fair usage policy and started capping me at peak times.When i was trying to play my online games at 11pm at night i was still capped, when i called BT and asked what they call peak times the reply was "we decide what the peak times are " so with that reply i told them to shove it up their ADSL asses and went to AOL then AOL started capping so i moved to sky and upto now sky have not capped me at anytime.