So Plusnet are rip off then? Charged customer £10.04 extra a month (a nice £180.72 profit for Plusnet in a 18 months contract)
Mixing up Vat inclusive prices and Vat exclusive prices is not valid Max.
Businesses pay supplier price + Vat to their suppliers and charge their marked-up price + Vat to their customers. If my figures had been right the gross profit is as I posted.
Each supplier in the chain sells at (cost + markup) x Vat rate. Each pays HMRC their Output Vat minus their Input Vat. At each step in the chain. As a result, at each step in the chain a business pays HMRC the Vat on its markup, in other words it pays tax on the value (price) it has added.
That's why it is called Value Added Tax.
God, I hate ISP who ripped us off.
Think about that too Max

. If amongst BT Wholesale-based ISPs Plusnet is almost the cheapest, how can they possibly be ripping us off? I suggest any ISP with a lower markup is at risk of going bust.
If Openreach saying £9.95 per month then PLusnet should sold it as £9.95 a month not £19.99.
That's even dafter! Who pays for the backhaul, as already mentioned? Who pays for the Plusnet routers, sales and support staff, office space rent and rates, heating and lighting, and so on and so on? That all comes out of the gross profit figure of the (fictional) transaction being discussed.
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