Of course. But creating a myriad of different terms ending in HD to suit any given company's bitrates is only going to confuse customers. Someone might think that "Super HD" has a higher resolution than Full HD/1080p, since super generally means "above", whereas it's just a term Netflix invented for marketing reasons.
Agreed, and I think its been ditched on screen, as I've not seen the term for a while. (I'm generally watching through Amazon Fire TV, or a samsung bluray player).
However the terms of HD and higher are a mess. Mostly started by the EU TV standards lot who decided "HD ready" would be 1366x768 and not even 720p (1280x720) - just as nobody was creating content in that standard! Since then each manufacturer, and each shop, has come up with their own term. Madness :-/
Now we have UHD and 4K and similar "better than HD" terms, when more and more people are watching high resolution but low bit rate compressed video. Very little point increasing the resolution until we can increase the bit rate!
plusnet unlimited fibre - 2 Jun 14 - 470m - 80/20 - Summer/dry sync 55/9.4, Winter/wet sync 52/9.1
15 years broadband (1999 ntl:cable trial) - Asus RT-AC68U with HG612 - BQM - Summer PN speed - Winter PN speed