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I started out with the ADSL trials with Demon in 2000, at 2Mbps.
The prices charged were, IIRC, rather weird - with some amount on top of their standard £10 per month (+VAT) (and line rental was on top) for the trial. Then they wanted something astronomical at the end of the trial, but had no 512K product for people to move onto. Then it went quiet for a while. When all was sorted, I think I ended up paying around £40pm, plus the £10pm, plus line rental to BT (which was likely to have been around £10pm too). Maybe £60pm all in?
We added a second line with Plusnet somewhere around 2004, when the wife's work required it for her to work from home. I imagine that pushed our total up to somewhere nearer £90pm, but at least some of it will have been covered as a work expense.
Demon were jettisoned when ADSLmax became available. Ever since then, we have been on a package where the broadband component cost around £20 - whether that was fixed-speed 2Mbps, ADSL-Max at 8Mbps, FTTC at 40/10, or FTTC at 80/20.
Nowadays, I guess we are somewhere around £37 all-in, but with a call package on top of that. A mere shadow of the peak price!
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