He tries to wind us all up I believe. Writes these nonsense statements for the thrill of drama.
I believe Max has some mental (or other) health issues (I seem to recall he himself mentioning it over on the Kitz forums - so I'm being serious and not flippant when saying this). I don't really like saying it out in public as its not my cross to bear, however some people may be taking some of his comments at face value and reacting to them in the heat of the moment, rather than considering what issues may be behind them.
If I'm wrong, I apologise Max, but I could swear I saw you mention it, unless my memory is horribly failing me.