Can you quantify what "making use of broadband" actually means? if I need to max it out a couple of times a month does that count as making use of it? do I need to be maxing it out every minute of the day to qualify? Is there a definition of how one should make use of their broadband?
I know you think few if not anyone needs more than 36Mbps (probably just so happens to be the exact amount you had on FTTC) but people out here don't necessarily use broadband the exact same way you do fella.
It is nice having the extra speed if you need it, I have found it useful myself and while paying £24 a month for it was fine, I may as well have it since it was the same price as what I was paying Plusnet for FTTC speed. When the contract ended, and it went back up to £35 more or less, I had to decide if I wanted to stay on 500Mb.s or drop to 150. In the end I decided to stay where I am as the price difference between full price of 150 and full price of 500 is only a fiver a month, I waste more than that a month down the toilet when I go out for a few pints.
If I was in a different situation then yes I would have dropped to 150.
Anyway, as for people using full advantage, I wonder how many people who have even 100Mb/s ever tops it out? Maybe a few years ago when more people had computers, downloaded files, redone their OS now and again, oh how the extra speed would have been useful when I used to sort out people's computers

Gamers may do if they download a lot and maybe need the bandwidth if they play cloud based games, not sure if they really need super-duper high speed.
But gamers are a different thing, we are talking about say someone like my next door neighbour or my brother, those that do very little with their broadband. My next door neighbour connects their phones onto it and have a tablet and that is it, even their sky don't use it as such because they use the dish.
I am not saying their Sky boxes don't use the broadband for some things, but normal TV watching is via the dish. Only two of them next door.
My brother, has a computer, has a couple of tables and laptops, but he can only use one at a time normally, but I doubt very much if he comes close to maxing out his FTTC connection, never mind a high speed FTTP connection. I am going up there later to sort out his computer/printer, so will try and sort out some streaming services, like Iplayer, ITVX and other stuff on his TV so he can make better use of his TV and broadband.
Oh yeah, someone at work asked me a couple of weeks ago about Zzoomm and what it was like, as their Talk Talk contract is coming to the end, found out all they use their broadband for to connect their phones too, what a waste.
I think if you are paying for something then make the most of it, that is why I got rid of Netflix as I was not making use of it.
I say 36Mb/s because it is more or less what everyone I know on FTTC gets, with a couple of exceptions and they don't come anywhere close to maxing out that and most never will.
The majority of people I chat to are around my age or even older, all they want is maybe something to stream a bit of TV, listen to some music and maybe browse the net and use some apps on their phone.
again, there are exceptions, my other brother who is 70 while I doubt will use the 500Mb/s FTTP to it full potential will give it a good go.
At the end of the day it is up to people and have no problem with people buying what they want, just seems to be a waste and if they can save a bit of money, then go to a slower speed.
Not for me to tell people what to do or spend their money, even if some people here think I do. I just think it is a shame that some people pay for stuff they don't use and could save money by dropping. If money is no object, then fine. If money was no object I would go for the fastest I could go for, maybe, then again maybe not.
Saying that, my partner is fine money wise, and she has just dropped from 1Gbs to the lowest she can go.
Adrian
Desktop machines Mac mini pro with macOS Ventura, also pc Ryzen powered with windows something or other.
Zooming with Zzoomm FTTP,