Apple prices for extra storage and memory have been high for years, worse now with their own silicon. that is why I went for the M2 pro instead of the M2, it worked out better value.
The M3 are fast machines, I know someone who have been waiting for a while and will be a bit disappointed with what is available on the Imac side. They will have to go for a Mac mini instead.
By all accounts, Qualcomm have produced an ARM chip that is faster than the M1 and M2, the problem is Windows on Arm is awful and there is no software. It may get better, we will see.
The thing is a lot of people who buy Apple does so for the eco system or for the OS, not just for speed. Pone of the reason I changed to Apple was because I am fed up with Windows, fed up with Microsoft pushing people into their cloud and pushing to use their search engines and browser. Apple don't do that, I just updated to Sonoma, thought I would have a nose and all my preferences, all my defaults are still there. None of this, please use our browser, it did pop up something about an Apple I.D, but clicked on it and it went away.
Adrian
Desktop machines Mac mini pro with macOS Ventura, also pc Ryzen powered with windows something or other.
Zooming with Zzoomm FTTP,