in view of their near-monopoly position and their volume of sales
Which is infuriating why Apple don't make their products more competitive. You and I know that Macs are superior in so many ways, but charging £500 for the cheapest mac, which doesn't even come with a keyboard and then
increasing the price on their new model Macbook to a couple of hundred quid over the old one is just astonishing. I despair sometimes.