I would agree with your argument if Macs were more reliable than PCs. According to these figures they are not. Even discounting the results for Asus, Lenovo seem to be more reliable than Apple.
Most people I know who use Vista couldn't even tell you which version they have, including my gf. It's just an OS and as long as they can browse the internet and send/receive emails it's pretty much all they need. I know the Mac OS is better, I use it every day of every week unless I'm away from home. The point is that Macs are, since the recent updates, well overpriced.
The matter of Microsofts licencing and OEMs is a different matter. More the reason for Apple to compete more aggressively on a pricing front.
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