Don't laugh - the sun well above the horizon has a significant effect in reducing background noise. For most installations it varies by 3dB or more.
So if you connect/sync when it is low or or at night you get a lower speed because the noise margin and the background noise both affect the sync speed.
See Noise Margin/SNRM on my website for more detail.
I'm surprised it wasn't better at 9am. Try nearer mid-day, but don't re-sync too often or the BT DLM gets upset. (IIRC and without reading back it is a BT Wholesale connection?)