In reply to:
that BT have a page where it can be switched on and off (link takes you to here):
http://webwise.bt.com/webwise/index.html
I would be surprised if the relevant authorities would allow ISPs to tie-up with phorm *without* allowing users the choice to opt-out.
That "opt-out" is a cookie that is checked by the code phorm injects into every webpage you visit, but it is only checked after their profiler has already obtained your data.
It is only an opt-out of them using your data which they have by then already intercepted for their targeted ads.
Edited by AbandonShip (Sun 09-Mar-08 13:29:54)