well you appear to want a pricing model that has noone subsidising anyone else.
Yet I am an O2 mobile customer effectively subsidising your broadband which is sold to you at a loss. I am not moaning about it tho, the telecom companies now cross subidise a lot its common practice now, not just across customers on the same products but also across products as well.
BT Infinity 2 Since Dec 2012 - Estimate 65.9/20 - Attainable peak 110/36 - Current Sync 71/20