Unlike the incomplete, unclear, guess-what-you are-paying bills tabled in this thread.
I'll break it down more for you.
Scenario: user has Sky Broadband and Sky TV
Billing method 1:
Sky Broadband Unlimited: £15
Discount for having Sky Talk: £5
Discount for having Sky TV: £2.50
Cost to user: £15 - £2.50 = £12.50
Billing method 2:
Sky Broadband Unlimited: £7.50
Supplement for not having Sky Talk: £5
Supplement for not having Sky TV: £2.50
Cost to user: £7.50 + £5 = £12.50
Oliver.



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