Adrian,
Years ago I had associations, of a sort, with new and second hand car dealers who started retailing mobile phones in the early days. Some of those traders have now become rich and famous, however their success was entirely based on persuasive sales techniques and their priority certainly didn't appear to be that of after sales service: it was essentially the successful formula for selling cars that evolved into the mass marketing of mobile phones.
That's the way to do it,
TalkTalk's prices are very attractive, but one could say that their after sales service also lacks priority, so I will probably continue to avoid them unless there is no reasonable alternative.
That is how they grab people, because the prices are good, a lot of people will look at the price and got for it. Saying that it can also work the other way, low prices, some people will think they are not going to get much for such low prices.
I know of one person who was talking to someone from Talk Talk and he was interested until TT said the price and this person said it was too cheap and decided not to bother.
You said: "...I am looking closely at the new wireless service that is being talked about around here." Please elaborate if you get time 
There is a company around here that is putting a wireless system on churches, the idea is that people who can't get broadband or can't get very good broadband can at last have a decent speed. At the moment it is more out in the sticks, a friend of mine is waiting for it to come to her and is going to have a look at it because her broadband is not so good.
I read in our local paper that this system is going to put onto a church in the city and our Cathedral, both which I can see from my bedroom window.
What it consists of is a aerial stuck on customers house, it is a bit more than a normal aerial, but it does the same thing, then a router type box in the house.
Prices are not what you call really cheap 10Megabits is about £29 a month, but seeing that there is no need for a phone line I could get rid of the home phone.
It is just a thought, I will see what it is like at my friends house when it is provided.
The FUP seems okish and if you don't want 10Megabits you can have less for less cost.
it is a good thing, certainly int he sticks as most of these people will never get a decent broadband service any other way and here in the city, I can't see fibre coming here for a few years and even if it did, there will still be a lot of the city that will not be covered.
I am not bothered about very high speeds,, 40megabits, sure I would like another couple of megabits, put me up to about 5, but I don't need any more than that.
An ironic situation that I've just remembered: one of those mobile phone entrepreneurs thought he would have a go with a JCB at digging out an area for a swimming pool in the grounds of his mansion and managed to accidentally sever the underground BT landline. He didn't have dialup internet and a landline phone for several days. He had to rely on BT after sales service to repair that and I reckon it cost him a fair bit!
i wonder how long it took him to get though to BT?
Adrian
Desktop machine now powered by windows 7 pro 64bit , laptop by ubuntu
On ADSL24 using C&W network.