More Apples and Oranges! This whole thread reeks of their scent

if 10% of users could get 16 meg (allowing them to advertise it as such)
If that is referring to the advertised speed of Unlimited and Pro, then you cannot just extrapolate that to Value.
The Value user base is a different population and, by it very nature, is biased towards those with longer lines and therefore slower speeds.
You simply cannot advertise a product by employing the characteristics of a diff product. That would be dishonest, to say the least.
1999: Freeserve 48K Dial-Up => 2005: Wanadoo 1 Meg BB => 2007: Orange 2 Meg BB => 2008: Orange 8 Meg LLU => 2010: Orange 16 Meg LLU => 2011: Orange 20 Meg WBC