Hadn't seen it, so you pay a premium for say a 20Mbps product, but VM also want to charge the content provider a premium for feeding you the HD content?
Wonder whether the price for Sky Anytime for PC will be different to that for BBC iPlayer?
The bus lane analogy if quoted correct doesn't work, since bus lanes exist to give priority to the traffic in them, so that is where you want your traffic rather than been stuck in the over crowded lanes with all other traffic.
The next will be, we've throttled you for downloading X GB, but will unlock the next Y GB for a fee of �B pounds.
VM has the network to win hands down, but does seem to shoot itself in the foot, e.g. DOCSIS 3.0 how long has this been coming now - odds are that it will arrive very swiftly if BT Retail advertise ADSL2+ as up to 24Mbps, but until then they will drag their feet.