The lemmings I refer to are those who live for the likes of facebook, love Google and don't give a damn about the direction that internet use is taking.
I would probably fall into that group given my main personal email address is GMail, I use You Tube a fair bit, am on Facebook and Twitter and my main search engine is Google as I value convenience and accessibility over anything else.
Well, I'm on Facebook when I'm not working on large corporate networks, SDN and cloud based xaaS, which is the direction my Internet is taking.
Bummer. I'm a lemming. Glad I live inland.
When I next catch him I'll ask VM's head capacity planning bod if they do provision for people who are several standard deviations above normal usage and consume 50% of maximum theoretical throughput.
Going by the statistics I've seen that group is closer to 0.01% than they are 10% though which is actually pretty fortunate as UK levels of pricing would be impossible to sustain if 10% were using 50% of their maximums. The usual capacity planning models budget, depending on the operator, 200 - 500kbps per customer with a relatively limited usage increase when bandwidth increases closer to 30% increase in usage with a tripling or quadrupling of headline speed, not a 150 - 200% increase in usage already 20+ times the average usage and an even higher multiple of the median.
I'm not going to comment on what people actually pay for as that'll be a quite circular discussion, though I find it an extremely sweeping statement suggesting I either don't give a damn or don't know which direction Internet usage is taking because I choose convenience over Linux everything.
Usage is rising thanks almost entirely to increased usage of streaming services - 1 out of every 6 minutes of visual content consumed now is VoD. ISPs are quite aware of this and are budgeting capacity appropriately.
Incidentally cell phone plans changed because operators were simply paying each other charges for placing calls to one another's networks and they were cancelling one another out. No such luxury on Internet access. Settlement free peering is about as close as it goes; transit costs money and above all access network infrastructure costs money.
I'm not going to comment on your or anyone else's usage but just as you think I'm a 'lemming' for using Facebook and Google I consider you naive for thinking that the levels of usage that would apparently make us ignorance masses no longer lemmings are sustainable with the quality of service and costs we have at this time.
Idealistic, which is a good characteristic, but phenomenally naive.
A little reading for you. There's a really good reason why charges get cheaper per Mbps as bandwidth increases, operators know that the increase in usage is way lower than the headline speed increase. This model breaks we all pay more. Much more.