If VPN use grows to avoid other management, then the response may be more FUP reductions, something Virgin has used on its products for some time.
An ISP cannot see what you are doing on a VPN, but when it sees 1000's of endpoints ending on the subnet and that is outside the UK, e.g. Russia it is not hard to figure out what the reason is.
Oddly some seem happy to pay for a VPN to access films, when subscription sources are appearing.
The rumours are that the current traffic shaping is to be scrapped and a new method will be rolled out which isnt portocol based so ALL traffic will be throttled based on 2 conditions.
Utilisation of local UBR
How heavy the user is using the connection.
So it will be dynamic and it wont be evadable as it will effect all types of traffic.
What hasnt been indicated is when this is happening, if its uploads and downloads, if its all day or just peak, and if STM is also going to be scrapped, I suspect yes on the latter as this is closish to STM except a dynamic version.
The traffic management VM use now is not up to the job that is clear as night and day.
Also to the guy a couple of posts up, it seems you dont understand whats happening if you think 100mbit users have barely no strain on the network, not to mention you think its as simple as paying more money to get more speed, kwikbreaks had to downgrade since his higher package wasnt giving him that speed.
Do you think top tier customers are paying what they paying so they can do 30 secs of downloading?
Also usage patterns are always going upwards its niave to think otherwise and it especially happens when people get upgraded speeds.