David_W what do u think of virgin media 152/12? good or very bad! I think it pretty poor to be honest. They should have gone for 200/20 instead.
You have to design services with the underlying technology in mind. FTTC is uncontended back to the cabinet. Cable uses shared channels.
With shared channels, traffic can be managed to optimise the use of the downstream, as only one piece of equipment is transmitting on the downstream. On the upstream, multiple talkers need to share the same resource, with varying strategies used depending on the technology. If I remember correctly, the DOCSIS cable modem technology involves each modem being told when to transmit, which allows the system to optimise the upstream throughput.
I'm not familiar with the precise configuration used by Virgin Media at present, but EuroDOCSIS 3.0 with 8 downstream channels and 4 upstream channels has a usable throughput of 400/108 Mbit/s across all the users of the channel group. Exhausting the available upstream bandwidth has a devastating effect on all customers on that channel group, so even allowing for contention, you have to be cautious about the upstream cap.