1 <1 ms <1 ms <1 ms router.asus.com [192.168.1.1]
2 10 ms 12 ms 9 ms 10.250.64.1
3 12 ms 12 ms 21 ms pres-core-2a-xe-711-0.network.virginmedia.net [213.104.74.245]
4 * * * Request timed out.
5 * * * Request timed out.
6 * * * Request timed out.
7 * * * Request timed out.
8 24 ms 25 ms 37 ms eislou2-ic-2-ae0-0.network.virginmedia.net [62.254.84.62]
9 25 ms 25 ms 25 ms linx-gw2.thdo.ncuk.net [195.66.236.240]
10 23 ms 32 ms 27 ms po4-31.core-rs2.thdo.ncuk.net [80.249.97.85]
11 24 ms 22 ms 22 ms speedtest7.thinkbroadband.com [80.249.106.133]
Copied from other posters post, but shows that the likely problem is in the Virgin Media network, notice how between hop 3 and 8 some 12 ms is lost, not the sort of latency increase you want across a core network. Its not just a busy router responding slowly to ICMP since later hops are still high too.
Some may recall Virgin Media issues with LINX last year and it was not until things really really broke did anything happen.