Not always. Their website is rather inconsistent - 3 of the 6 images
do change when you mouseover them, the whole article seems to trigger the effect. The other 3 images only change when you mouseover one of the links within the article.
It's the second effect that I think the OP is asking for. It can be accomplished quite easily using the following javascript on mouseover of the link text:
document.getElementById('image_tag_id').style.backgroundImage='url(color.jpg)';
and then on mouseout:
document.getElementById('image_tag_id').style.backgroundImage='url(blackwhite.jpg)';
Where image_tag_id is the ID value of the image that you want to change. Example HTML snippet:
<a href="link_target.htm" onmouseover="document.getElementById('myImage').style.backgroundImage='url(color.jpg)';"
onmouseout="document.getElementById('myImage').style.backgroundImage='url(blackwhite.jpg)';">link text</a>
...
<img id="myImage" src="blackwhite.jpg" />
Probably more elegant to write a javascript function, but the above should work as an example.